Powerful, strong, majestic, fast and friendly – they all describe SeaWorld’s Shamu. The white markings of Shamu’s body were interpreted in the store as abstract wall forms and openings. The dark and light shades of blue, as well as the hanging fixtures, translucent or reflective, mimic the qualities of the mysterious waters of the sea. The overall approach of the store is a well organized space with a simple plan allowing for approachability and bold brand recognition.

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