The convention center shares amenities with the Branson Hilton creating public spaces that support convention and hospitality functions in a dramatic, but personal, setting. The exhibit hall provides expansion to outdoor areas supporting sporting and equipment events and is contiguous with the ballroom creating excellent facility flexibility.

The salient feature of the building is a sweeping concourse of heavy timber construction, that recalls the natural context of the Ozarks. This use of timber organizes the principal circulation pathways and highlights the large volume of public spaces within the complex. The 800 foot long concourse facade joins the convention center and hotel in one unified architectural expression. The curved glass facade recalls and reflects the lakefront site and affords dramatic views of the mixed use complex of Branson Landing, its renowned synchronized fountains, Lake Taneycomo and the hills beyond.

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