With a desire to expand its brand presence in the Chicago Merchandise Mart, Geiger relocated its showroom to co-share space with its corporate parent Herman Miller. A new entrance was established to provide signature exposure while still promoting ease of internal flow between the complementary products line of both Geiger and Herman Miller.

A fresh clean white palette was utilized with crisp new lighting solutions to highlight Geiger’s new product introductions as well as refresh their existing collections. Frosted glass panels that previously obscured the exterior building views were removed bringing natural daylight into the space as well as affording exterior view to Chicago riverfront.

PausePlayPrev|Next